RCS vs WhatsApp vs SMS: Which Business Messaging Channel Is Best for Enterprises?
If you ask ten marketing managers what medium they prefer, you’ll get ten different answers. One prefers WhatsApp. Another believes that sending an SMS will solve all your problems. And now, everybody wants to talk about RCS . But the fact is, there is no such thing as “the best.” What really matters are which medium is appropriate for which message. Here’s how to figure that out. SMS: Old, Plain and Still Reliable SMS works on every phone, with no app and no data connection needed. That's why OTPs, payment alerts and delivery updates still go out this way. The downside is that it's plain text. No images, no buttons, and very little branding beyond a sender ID. It does the job, but it won't wow anyone. RCS: SMS, All Grown Up Rich communication services (RCS) is basically SMS but better. You receive a message in your phone’s native messaging application, with the company's verified name and logo, as well as images, carousels, reply buttons, and receipt conf...