The Rise of Conversational Commerce: Using RCS and WhatsApp Alongside Traditional SMS
Customer communication has changed dramatically. Today’s users don’t just want messages—they expect real conversations with brands. This shift has given rise to conversational commerce , where businesses connect, engage, and convert customers through interactive messaging channels like WhatsApp , RCS , and SMS . Let’s explore how these channels work together and how the Pingverse Messaging Platform helps businesses unlock their full potential. What Is Conversational Commerce? Conversational commerce is the use of messaging apps and chat-based interfaces to guide customers through their buying journey. Instead of static ads or emails, brands now communicate through: Real-time chats Rich messages with buttons and media Personalized responses Automated yet human-like conversations This approach builds trust, speeds up decision-making, and boosts conversions. Why Traditional SMS Still Matters Despite newer channels, SMS remains the backbone of business communication....